So how do you get the consumer to accept less paper for the same price? You convince him that that squishiness is an advantage with an advertising campaign called "Please don't squeeze the Charmin," which implies that the squishiness is due to the softness of the paper and not to the fact that you're being ripped off.
The Charmin scam – the perception engineering of a negative into a positive – is one of the most common subterfuges in the government's arsenal of weapons used to subjugate the American people. We see it at work in the presentation of Common Core's Communist indoctrination and Socialist homogenization as "educational excellence." It is evident in the whitewashing of domestic jihad by such tortuous circumlocutions as "work place violence" to describe a Nidal Hassan shouting "Allahu Akbar" as he shoots up a Texas army base. It rears its ugly head in the preposterous myth that government regulated and government restricted health care is good for us.
But the most dangerous Charmin scam practiced by our government is the pursuit of so-called "gun control." The stratagem of the government gun grabbers is to sell a positive as a negative by emphasizing firearms accidents and ballyhooing (non-jihadist) mass shootings, while suppressing news of firearms' usage by citizens to prevent crime and deliberately ignoring the reason for the Second Amendment to the 1787 pre-Constitution – self-protection from the government.
Perhaps the foremost and most influential figure in the founding of our republic, Thomas Jefferson, said, "The strongest reason for the people to retain the right to keep and bear arms is, as a last resort, to protect themselves against tyranny in government."
But in any case, government subterfuge in the pursuit of citizen disarmament is doomed to fail as long as we have heroes like Wicomico County Maryland Sheriff Mike Lewis, who declared in a recent interview that "I will not allow the federal government to come in here and strip citizens of their right to bear arms. If they attempt to do that, it will be an all out civil war. No question about it."
We are Americans. We are not Englishmen or Australians. We Are not afraid of guns and we are not afraid of those who would attempt to take them from us – a fact that Washington would do well to keep in mind.
And as a true American, I stand with Clint Eastwood, who said, "I have a very strict policy on gun control. If there's a gun around, I want to be in control of it."