Rule 4. When caught in a lie or an illegality, immediately apply the three pronged counter attack. First, plead ignorance – e. g. "I just heard about the NSA spying on American citizens on CNN last night." (And pray the public is too stupid to realize that this is really a plea of incompetence, because it was your job to know what was going on.)
Second and simultaneously, blame someone else, either your underlings for their incompetence or, preferably, the other team – or both. (And try to find someone or something to blame that's a little less lame than an amateur producer of a You Tube video!)
And thirdly, create a distraction. In 1998, when Bill Clinton was up to his neck in the Monica Lewinski scandal, he launched preemptory and distractionary cruise missile attacks against al Queda in Afghanistan and Sudan. (Obama has been somewhat more inept at this. In 2013 and 2014, he tried to distract us from the Fast and Furious scandal with the NSA scandal, then tried to distract us from the NSA scandal with the IRS scandal, then tried to distract us from the IRS scandal with the VA scandal, etc etc ad infinitum.)
Rule 5. Always speak in clichés and generalities. Rant and rave about "income inequality." It's a nice sounding phrase and it masks the fact that you and your policies are responsible for a large part of the poverty in the country. Boast of your "compassion" for and "understanding" of the working man and his plight. People, strangely, want to believe you, in spite of the fact that you're making six figures a year and stealing seven. Loudly denounce "racism" at every opportunity. It's a nebulous and useful label that can be pasted on anything you don't like.
Never cite details. Say, "I'm going to eliminate unemployment," or "I'm going to reduce crime," but never suggest how you're going to go about doing those things. Claim responsibility for an increase in economic activity or a reduction in the inflation rate, but never answer questions about how you accomplished those things.
Invent non-existent entities that you can promise to work hard to help get ahead, such as the mythical "middle class," which hasn't existed in America for the last 150 years. Boisterously promise to do all you can to help the "poor," who are watching you as you speak on their wide screen TVs while they munch on buffalo wings, sip Jack Daniels, and puff on a reefer – all courtesy of the American taxpayer.
Rule 6. Always call a thing the opposite of what it is. Never say "income theft," say "income redistribution." Always refer to your efforts to stifle responsibility and restrict wealth creation in the Black community as "welfare." And always use such terms as "women's health" to denote prenatal infanticide – a procedure that is potentially damaging to a woman's physical and mental health and is disastrous to the health of her fetus.