People are not sheep who can be driven hither and yon at your whim. People are wolves who lust for control of others themselves and will turn and tear your throat out at the least provocation. This fact necessitates using control in a controlled manner. Control, if it is to be successful, must be practiced not as a task, but as an art.
The most effective form of control yet devised is incentive motivation control. Incentive motivation is what holds a band of men together in wartime. “The objective is to take that hill, and we’ve all got to pull together to do it.” But the procedure is applicable in any situation. On the job, make sure your subordinates are constantly aware of what your objectives are.
Forget Management By Objectives, which is supposed to fulfill that function but usually ends up being an annual assignment of meaningless tasks required to be considered for a raise. Incentive motivation requires constant involvement. You’ve got to talk to your employees – let them know where you want to take the company/your department – get their ideas – get them involved – make sure they understand that the fruits of success are available to all who participate.
In your home life, set goals for your kids with rewards. “I’ll give you a hundred dollars to paint the porch.” “For every A you get next semester, I’ll take you on a camping/fishing/hunting trip.” And involve your kids in family problems and dreams. “We want to buy that lake cottage we vacationed at last summer, but it will require all of us cutting back. What do you feel you can do without?” You’ll find incentive motivation will give you far more control over your kids than punishment avoidance control.
Punishment avoidance control is frequently used on younger children who haven’t developed the foresight to appreciate incentive motivation. “If you do that, you’re going to get a whipping” is often the only way to control juvenile recalcitrance. Punishment avoidance control is also used to suppress criminal activity in our society (although it was far more effective before our prisons became country clubs). When Florida passed Statute 775.087 in 1997 imposing a mandatory 3 year prison sentence for the use of a firearm in the commission of a crime, the incidence of armed robbery in the State dropped dramatically.
The most nefarious form of control, practiced almost exclusively by governments, is perception modification control. Perception modification, also known as propaganda, is the brainwashing and re-indoctrination of a population. This is usually accomplished through a compliant media. Hitler’s propaganda minister, Joseph Goebbels, once said, "Think of the press as a great keyboard on which the government can play."
A more insidious form of perception modification was introduced in Germany in 1938, and was introduced in the United States in 1965 with Johnson’s Elementary and Secondary Education Act. Johnson began the infiltration of our schools with government propaganda 50 years ago, and in 2010, Obama introduced Common Core, a scripted and detailed plan for brainwashing and indoctrinating our kids.
The fourth method of control is direct force control. Direct force is the least desirable means of control, but sometimes, as in controlling a foreign belligerent or an out of control government, it becomes necessary.